Today, I’m going to give you permission to do something that you’ve probably dreamt of, but never imagined you’d be able to do. There are very few guarantees in life, but if you take advantage of this opportunity, I promise you’ll thank me. Today, I give you permission to say, no. No to bothersome clients…
This morning I did something I have never done. While rushing into the gym, I left my smart phone, my lifeline, in the car. I didn’t even notice it until I climbed onto the elliptical, jammed my ear buds in my ears and reached for my phone to check messages before getting started. For a…
As women, regardless of our various levels of success, either working within the home, running a small business, or climbing the corporate ladder, one truth became very clear to me while chatting with my fellow gal pals during our daughters’ dance class. You are given the ‘stink eye’ (thank you Juno, the movie, for this…
The most amazing and sometimes depressing measurement to see on an analytics report is site duration. For many, that number is low. Perhaps a minute or two? Or less – 30 seconds! And when you think of all the time, effort, and money you put into building your site, people have the nerve to click…
If you’ve ever had a conversation with a small business owner, you can’t help but walk away changed. Their enthusiasm and determination is infectious and to some, delusional. But, when I think of the long list of delusional people who have gone on to create successful companies, something inside of me nudges me forward and challenges me to add my…
During the holiday season, many of us are looking forward to some downtime. As a small business owner, you may not have the luxury of taking extended time off during the year because you are your business. But, the long hours and sacrifice of time away from family and friends have taken a toll and we’re…
It can be argued that small businesses are the backbone of America, the ultimate expression of the American Dream. Many companies, though large today, started as a mom and pop store in the middle of Smalltown, USA but grew into the mammoths they are today because of you, our patrons. So, I want to say thank…
About ten years ago, I was working at an affinity marketing firm. From time to time, management would get all associates together in a large banquet hall for the all-employee meeting. You’ve been to those…free coffee and poppy seed muffins. Well, these meetings were often used to tell us how good (or bad) the company was doing and plans…
Being good at something will automatically make you successful in business, right? Well, not so but we’d all like to think that. Many of us go into business for ourselves with a particular skill set that we have nurtured and mastered. Now that we’re experts, the next logical step is to start a business. Isn’t it? Here’s the…
Being an entrepreneur is the most rewarding, yet unforgiving, profession on the planet. It takes guts, smarts, and money – not to mention a little luck. For those of you who run a one-man operation, it takes even more. While we bask in the glory of setting our own hours and answering to no one,…
Who would have guessed you could learn so much from a crayon, a double ended one at that. Over the last two weeks, we’ve discussed the marketing mix. Familiar to many, foreign to some. Today, let’s knock out the last two Ps, promotion and placement. product price promotion placement Last week, I again left you with a…