The Long & Short of It: What Small Businesses Can Learn From the Long Tail

The Long & Short of It: What Small Businesses Can Learn From the Long Tail

In a 2004 article for Wired magazine, Chris Anderson took a statistical term and made it cool. Mentioning the long tail strategy in relation to the success of popular companies like Amazon and Apple moved this concept into the mainstream and gave retailers an innovative way of moving hard to find items through the sales process. By making these items available to larger audiences, the…