The devastating effects of COVID-19 can be felt far and wide as families and businesses contend with not only the loss of life but the financial strain of a shuttered economy. So what does this mean for companies and brands?…
audience
Storytelling: The Heart of Every Good Content Strategy
When one thinks of storytelling, it’s hard not to be swept away by nostalgic memories of poison apples and pixie dust. With the promise of true love’s kiss dripping from the mouth of a handsome prince, every girl has wanted…
How To Spark Delightful Audience Engagement With Good Content
We’re all desperate for them. Likes, retweets, or shares. Comments, reposts, or pins. Audience engagement. That tiny yet impactful gesture that signifies that something we did was right (or wrong) and that there’s life out there beyond the publish button….
5 Tips To Getting The Most Out Of Your Next Conference Experience
Attending conferences can be exciting. Just being around hundreds of like-minded individuals sharing ideas and aspiring for greater recharges our batteries and offers the promise of fresh perspectives on what seems like age old problems. But conferences are an investment –…
Why Authenticity Will Prove to Be Your Best Marketing Strategy This Year
The ball has dropped, the corks have popped, and a new year is upon us. Just as celebratory confetti has cleared the streets of Times Square, 2014 has graciously bowed out, leaving 2015 to take center stage. And for small…
Using the 80/20 Rule To Create Better Content and Attract The Right Audience
Think back to your last bad sales experience. You know, the one with that ultra aggressive sales guy (or gal) that went on and on for twenty minutes about how great their product or service was… blah, blah, blah. You never got…
Woo Me: Using Customer Personas To Attract Your Ideal Customers
When many of us are asked who our ideal customer is, our immediate response is ‘everybody.’ As small business owners, we don’t have the luxury of being picky, right? Wrong. It’s not about being picky, it’s about being specific. And…
Submit Questions Here: Why Customer Participation Is Key to Getting Buy-In and Building Your Brand
Now more than ever, customers are swimming in an endless pool of information. Just about every topic you can think of is searchable online and findable on Google. Yet when it comes to solving their specific problems, many customers feel…
3 Tips to Tidy Up Your Next Email Campaign
Black Friday, Small Business Saturday, and Cyber Monday has officially kicked off the holiday shopping season. Email inboxes are bursting with special promotions, discounts, and coupons, just waiting to be redeemed. That’s right – email marketing. While social media and mobile marketing…
Building an Audience: 7 Twitter Habits To Start Today
Have you ever wondered how some businesses get so many Twitter followers and you’ve been stuck at 10 for months now? Well, you’re in good company. That’s a challenge for many small businesses, including my own. Building a social following…