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Content + Marketing Strategy

The success of any marketing strategy is at the mercy of how well you understand the data it produces. Identifying and understanding the metrics relevant to your chosen marketing vehicle could be the difference between overspending on tactics that are ineffective or spending just the right amount and seeing a good return.  For brands looking…

Adult consumers currently spend about two hours a day using mobile apps on their smartphones. So it comes as no surprise that many brands feel compelled to get a piece of that action by creating a mobile app for their business. But, creating the app is probably the easiest part. As of March 2017, there…

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