When Apple announced plans to release its iOS 14.5 update, widespread panic spread among digital marketers. The upgrade implemented App Tracking Transparency (ATT). This gives users the option to opt-in or out of allowing other apps to “track” their phone…
mobile app
What Is Mobile App Engagement & How Do You Measure It?
The success of any marketing strategy is at the mercy of how well you understand the data it produces. Identifying and understanding the metrics relevant to your chosen marketing vehicle could be the difference between overspending on tactics that are…
5 Helpful Ways To Boost the Visibility of Your Mobile App
Adult consumers currently spend about two hours a day using mobile apps on their smartphones. So it comes as no surprise that many brands feel compelled to get a piece of that action by creating a mobile app for their…