Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout. But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose…
small business
Black Business Month Courageous Comebacks Series: Javan Cornelius, Shoeshine Media
Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout. But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose…
Black Business Month Courageous Comebacks Series: Thresette Briggs, Performance 3
Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout. But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose…
Practical Lessons On How To Use Social Media To Build Your Business
The average person will spend nearly two hours a day on social media which adds up to a little over 5 years spent over a lifetime. And these times are expected to increase as social media networks become smarter and…
It’s the Most Wonderful Time of the Year: Holiday Greetings from Your Small Business
Ready or not, 2014 is packing its bags, making room for the hustle and bustle of a new year. With 2015 just three weeks away (seriously?), you’re probably scrambling to do what’s expected of you this season – send out…
What You Need To Know About Small Business Saturday
While many holiday bargain hunters are already planning which big box retailers they’ll pitch their tents in front of this year, many small business owners are busy firing up social media and printing out coupons to commemorate the five…
10 Ways To Use Timely Follow Up To Position Your Small Business To Win
Customers have high expectations. Gone are the days of transactional sales with faceless individuals who breeze in and out of your stores and on and off your websites. Today’s new normal is all about relationship. And one of the best…
Cheap vs. Affordable: How Positioning Impacts Customer Perception of Your Brand
At first glance, the words cheap and affordable seem to mean the same thing – low price. But in your customer’s mind, cheap can also translate to low quality. Messaging is just as important as selling your products and services. So, considering how word…
What Is Google My Business And Will It Help My Small Business Rank in Search?
Nearly 97% of consumers use online media to research products and services in their local area according to a study conducted by BIA/Kelsey. That same study goes on to point out that of those surveyed, 90% use search engines like Google…
Before You Hire A Virtual Assistant, Read This!
If you’re a small business owner or run a non-profit organization, running short on time and resources isn’t an exception, but a hard and fast rule! In between setting appointments, preparing bids, keeping up with emails, and returning phone calls,…
Rethink Pinterest For Your Business: 10 Steps To Help You Put A Pin In It [Guest Post]
Why Pinterest? With more than 70 million users to date, Pinterest is now one of the top online social networks, rubbing social elbows with Facebook and Twitter. Despite this, many traditional business owners are unsure about how to incorporate…
3 Simple Reasons Prospects Don’t Buy
When sitting down with decision makers, there is a tremendous amount of pressure on us, the business owner, to sell – to close the deal. So, we take out our gadgets and flip through our brochures, determined to convince them…