Market forecasts suggest the “digital diaspora” of COVID-19 is here to stay, at least in part, as consumers scrap their old routines in exchange for the digital amenities they enjoyed during quarantine. For some consumers, having discovered how to do…
social media marketing
How To Use The P.O.S.T Method To Create Your Social Media Plan
Social media is an essential part of your inbound marketing strategy and a vital distribution channel for your marketing message. Due to its reach and accessibility, social media can help you effectively reach new audiences and strengthen relationships with existing…
How To Choose The Right Social Media Networks For Your Business
Social media has leveled the playing field. Businesses no longer have to wait for a publication to feature their products and services, or to publish articles that demonstrate thought leadership. Brands can go directly to consumers with their marketing message…
Quick Five Minute Tutorial On Small Business Social Media Marketing
For many small businesses, whether or not they should be on social media isn’t the question. It’s figuring out which social media networks make sense for them to be on and what to do when they get there. And it’s…
How Social Media Marketing & Paid Advertising Work to Boost Web Traffic
Despite the advent of new technologies, it’s getting harder to reach consumers. Not because they aren’t connected. It’s quite the opposite. Consumers are so connected that the large audience you want to reach is now fragmented, spread thin across numerous…
Surviving Social, 3 Must Haves To Sustain Your Brand On Social Media
Just being on social media isn’t enough. While it only takes a couple minutes to set up an account, it takes months to build up a credible presence. And it’s tempting to want to be everywhere because everyone else seems…
Building an Audience: 7 Twitter Habits To Start Today
Have you ever wondered how some businesses get so many Twitter followers and you’ve been stuck at 10 for months now? Well, you’re in good company. That’s a challenge for many small businesses, including my own. Building a social following…
Are You Connected to Your Connections: A Few Tips on How to Do Just That!
To take a quote from social scientist and author Brene Brown, “Connection is why we’re here. It gives purpose and meaning to our lives.” If this weren’t true, social media wouldn’t be as popular as it is today. Connections are…
Gumming Up Your Site: 3 Tips to Improve Stickiness
The most amazing and sometimes depressing measurement to see on an analytics report is site duration. For many, that number is low. Perhaps a minute or two? Or less – 30 seconds! And when you think of all the time,…
Social Media: Tricks and Treats
Let’s be honest, if you’re like me, the idea of social media was scary at first. I mean, it’s one thing to publish a website, but it’s another to create an online presence that draws in people you don’t know and invite…
Break the Mold
Edwin Binney, along with his cousin, C. Harold Smith, formed Binney & Smith in 1885. The company created many things, like a new type of black coloring used to make black car tires and later school supplies. But at the gentle nudge of…