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Content + Marketing Strategy

For many small businesses, whether or not they should be on social media isn’t the question. It’s figuring out which social media networks make sense for them to be on and what to do when they get there. And it’s a puzzle worth solving. The average person will spend nearly two hours a day on…

Despite the advent of new technologies, it’s getting harder to reach consumers. Not because they aren’t connected. It’s quite the opposite. Consumers are so connected that the large audience you want to reach is now fragmented, spread thin across numerous digital channels. For brands hoping to reach their audience online, they’re faced with two choices:…

Just being on social media isn’t enough. While it only takes a couple minutes to set up an account, it takes months to build up a credible presence. And it’s tempting to want to be everywhere because everyone else seems to be. It appears that peer pressure doesn’t end when we leave grade school. It’s…

Have you ever wondered how some businesses get so many Twitter followers and you’ve been stuck at 10 for months now?  Well, you’re in good company. That’s a challenge for many small businesses, including my own. Building a social following takes time. But, while time certainly is a factor, so is effort.  Building a social…

To take a quote from social scientist and author Brene Brown, “Connection is why we’re here. It gives purpose and meaning to our lives.” If this weren’t true, social media wouldn’t be as popular as it is today. Connections are more than the number of likes or followers you have, but are based on relationships…

In my quest to find a picture for this blog post, I happened upon something else entirely, a fresh perspective. My original intent was to have a serious talk about the importance of online communities. For the small business owner who has been slow to adopt the idea of using social media as another way…

The most amazing and sometimes depressing measurement to see on an analytics report is site duration. For many, that number is low. Perhaps a minute or two? Or less – 30 seconds! And when you think of all the time, effort, and money you put into building your site, people have the nerve to click…

Let’s be honest, if you’re like me, the idea of social media was scary at first. I mean, it’s one thing to publish a website, but it’s another to create an online presence that draws in people you don’t know and invite them to chat among themselves while you listen in. Of social media I often hear,…

Edwin Binney, along with his cousin, C. Harold Smith,  formed Binney & Smith in 1885. The company created many things, like a new type of black coloring used to make black car tires and later school supplies.  But at the gentle nudge of Edwin’s wife, a school teacher, Binney & Smith did the unthinkable.  In 1903, they created…

So, if you open your standard box of crayons today, what do you see?  I can tell you what you rarely see – the basic eight primary colors of yesterday.  Did you know that there are 120 beautifully unique crayon colors?  I know, right! That’s 1-2-0 and they range in colors from your standard red, yellow…

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