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For many small businesses, whether or not they should be on social media isn’t the question. It’s figuring out which social media networks make sense for them to be on and what to do when they get there. And it’s a puzzle worth solving. The average person will spend nearly two hours a day on…

Remember a time where you had no internet, no cell phone, no Google, no laptop, and an Atari was an advanced gaming system? Remember when you had to actually go outside and play? Read a book to entertain yourself because there was no such thing as an iPad? And binge-watching Netflix wasn’t even an option….

The only way you can gain an appreciation for or dislike of social media is to be on it. And regardless of which side of the coin you land on, social media is here to stay. Sure, the popularity of certain platforms will change, and new ones will emerge. But the force that is social…

Just being on social media isn’t enough. While it only takes a couple minutes to set up an account, it takes months to build up a credible presence. And it’s tempting to want to be everywhere because everyone else seems to be. It appears that peer pressure doesn’t end when we leave grade school. It’s…

  Why Pinterest? With more than 70 million users to date, Pinterest is now one of the top online social networks, rubbing social elbows with Facebook and Twitter. Despite this, many traditional business owners are unsure about how to incorporate Pinterest into their online marketing strategy. Pinterest is a powerful digital marketing tool, especially for…

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