NAWBO Memphis – Tying It All Together: How To Build Your Brand Through StoryTelling

This informal talk will distill what the term “brand” really means for you, your business, and your clients. Understand the pillars of what a brand identity is, and how your unique story can help fortify a bond with your audience.

About Our Speaker:

Jacqueline Hayes,Jacqueline Hayes, MBA

Chief Marketing Strategist + Content Writer
Crayons & Marketers, LLC

Jacqueline Hayes, MBA is a marketing strategist, published content writer, teacher, and owner of Crayons & Marketers, LLC, a boutique marketing consultancy in Nashville, TN, helping small businesses use 90-day marketing plans to simplify their marketing and earn brand equity through storytelling. Jacqueline helps her clients understand the value of content marketing and how to harness its power to share brand stories that inspire audiences, build conversations, and lead sales initiatives.

Jacqueline also sits on the board of the National Association of Women Business Owners, Nashville Chapter, where she serves as the President. She is also a member of the Nashville Association of Black Journalists. Jacqueline is committed to serving in her community and does so through her work with the Middle TN Boy Scouts of America ScoutReach Program and the March of Dimes Signature Chef Auction. She also serves at the Vice-President of the Gower Elementary School PTO.

Jacqueline was recognized in 2014 as an ATHENA Young Professional Nominee and was awarded the Community Enrichment Award by NAWBO Nashville at its Inaugural Celebrating Women Awards. Jacqueline is often asked to make appearances and participate in panel discussions that focus on women’s entrepreneurship, having recently been a guest on Business RadioX, The Belmont University Women’s Entrepreneurship Day “Women Do It Differently” Panel, and Business Girls Rock.