In a 2004 article for Wired magazine, Chris Anderson took a statistical term and made it cool. Mentioning the long tail strategy in relation to the success of popular companies like Amazon and Apple moved this concept into the mainstream and gave retailers an innovative way of moving hard to find items through the sales process. By making these items available to larger audiences, the…
Most conversations about “nurturing” today revolve around lead generation and lead scoring. Getting leads “sales ready” is one of the benefits of popular tools like marketing automation software, which aims to, through a series of consistent and meaningful touches (like emails and social media activity) move leads from the top of the marketing funnel, where they simply display interest in…
One of the biggest challenges all of us face in business is growing our business. We lie awake at night staring up at the ceiling wondering how to connect the dots… how to move the needle. It’s frustrating, isn’t it? You know you’ve got something to offer and nobody’s getting it.  So, we go out and buy a ton of books…
When it comes to Disney World, I’ve just one thing to say – they’ve got this thing figured out! After spending a week there on vacation with my family recently, I came back tired yet awe-struck at the megabrand that is Disney! We overpaid for things and stood in long lines, but who cares, we…
You’ve heard all the buzz and now you feel pressured to do it. Blogging. According to HubSpot, B2C companies that blog get 88% more leads per month than those who don’t and B2B companies that blog get 67% more. The numbers seem to speak from themselves. Maintaining and promoting an active blog is a smart business move. But what is a blog? By…
To take a quote from social scientist and author Brene Brown, “Connection is why we’re here. It gives purpose and meaning to our lives.” If this weren’t true, social media wouldn’t be as popular as it is today. Connections are more than the number of likes or followers you have, but are based on relationships…
Ok, so maybe not literally 3 seconds, but it’s close. Your customers or potentials are bombarded with thousands of messages everyday and let’s face it, they’re overwhelmed. Today’s information sharing age is rigorous and shows no signs of slowing. Forget about reading, people are glancing at things and you only have seconds to make a…
The truth is, as a business owner, regardless of the industry you’re in, you are first and foremost in the people business. It’s those people you encounter, be it in person or through social media, that you hope to win over and turn into lifelong clients. Business is very much people business and many of…
Let’s say you’re sitting in a room of familiar business owners. I walk in and give each of them a slip of paper and ask them to write one word on it that describes you best. What would they write? This happened to me once in a mastermind group. Attempting to work through a mock…
Today, I’m going to give you permission to do something that you’ve probably dreamt of, but never imagined you’d be able to do. There are very few guarantees in life, but if you take advantage of this opportunity, I promise you’ll thank me. Today, I give you permission to say, no. No to bothersome clients…
This morning I did something I have never done. While rushing into the gym, I left my smart phone, my lifeline, in the car. I didn’t even notice it until I climbed onto the elliptical, jammed my ear buds in my ears and reached for my phone to check messages before getting started. For a…
As women, regardless of our various levels of success, either working within the home, running a small business, or climbing the corporate ladder, one truth became very clear to me while chatting with my fellow gal pals during our daughters’ dance class. You are given the ‘stink eye’ (thank you Juno, the movie, for this…