We’re all in the people business. Regardless of what you sell, there’s a person behind ever dollar made. And it’s not just your customer. Employee engagement has a direct impact on customer experience. Not knowing what motivates your employees will make it nearly impossible to deliver on your brand promise of serving your customers. What is…
How many times have you set up what you thought was a great marketing campaign only to see if fizzle out on the back end? Probably more often than not, especially if your internal processes lack a marketing system. What is a marketing system? Just as stereo systems have various components like volume control buttons…
If you’re a small business owner or run a non-profit organization, running short on time and resources isn’t an exception, but a hard and fast rule! In between setting appointments, preparing bids, keeping up with emails, and returning phone calls, you’re expected to provide exceptional products and services, raise much-needed funds, and manage to maintain…
Today, I’m going to give you permission to do something that you’ve probably dreamt of, but never imagined you’d be able to do. There are very few guarantees in life, but if you take advantage of this opportunity, I promise you’ll thank me. Today, I give you permission to say, no. No to bothersome clients…
As women, regardless of our various levels of success, either working within the home, running a small business, or climbing the corporate ladder, one truth became very clear to me while chatting with my fellow gal pals during our daughters’ dance class. You are given the ‘stink eye’ (thank you Juno, the movie, for this…
Last night, I saw the shell of a broken man. As I looked into the eyes of Lance Armstrong as he spoke with Oprah, the words liar or cheat, never came to mind. All I saw was regret. To have accomplished so much and fallen so far has left its mark, not only on Lance,…
About ten years ago, I was working at an affinity marketing firm. From time to time, management would get all associates together in a large banquet hall for the all-employee meeting. You’ve been to those…free coffee and poppy seed muffins. Well, these meetings were often used to tell us how good (or bad) the company was doing and plans…
Being good at something will automatically make you successful in business, right? Well, not so but we’d all like to think that. Many of us go into business for ourselves with a particular skill set that we have nurtured and mastered. Now that we’re experts, the next logical step is to start a business. Isn’t it? Here’s the…
Being an entrepreneur is the most rewarding, yet unforgiving, profession on the planet. It takes guts, smarts, and money – not to mention a little luck. For those of you who run a one-man operation, it takes even more. While we bask in the glory of setting our own hours and answering to no one,…
When you first open a brand new box of 64 count crayons, the first thing you notice is how each crayon is placed. All the variations of each color are strategically positioned next to a similar color – its intentional. Why? So when my daughter wants a red crayon, she doesn’t have to sift through…