If you have ever sat in front of a blank screen drumming your fingers to find something new to say, you’re not alone. Creating compelling content on a regular basis is a challenge for anyone, no matter how experienced they are. Even professional writers call it the fear of the blank page. The hard part…
“Buy Now!” “Subscribe today.” “Sign Up!” Each of these little gems is examples of what is commonly known as a “call to action,” or CTA. When clicked, they invite the reader to exchange a little more information for access to things like special offers, event registration, or newsletters. Hands down, when crafted just right, they…
It’s the start of a brand new year. And already, it’s chock full of resolutions and do-overs, fresh starts and new days. And that’s good because today starts a new day for marketing your business. Or your non-profit. Or, perhaps for marketing yourself, in hopes of establishing a dynamic personal brand. And we’ll get into…
Unlike more traditional forms of marketing, digital marketing gives you the ability to easily create, publish, and share mass quantities of content in just a few clicks. In an instant, your content embarks upon a long spiraling journey through cyberspace destined to land, in many cases, at the bottom of a news feed – if…
Posting to social media is easy. You type something in, click a button, and it’s out there. You’re done, right? Wrong. Not if you want to survive social media. Building a strong social media following for your business isn’t about you. It’s about building a community who engages in a conversation driven by you, but…
Summer is in full swing. And you know what that means, lazy days punctuated by long lunch breaks, summer hours, and flip flop Fridays. And perhaps the biggest disruption to the entrepreneurial workflow is summer vacations. Those long seven-day stints with your toes buried in the sand do wonders to refresh the spirit, mind, and…
Many small business owners find themselves torn between working “on” their businesses or “in” their businesses. And more often than not, especially when you’re a 1-2 person shop, working in your business wins, hands down, leaving little time to do other things that’ll help grow your business, like marketing. But there are some who’ve found…
“I spend about $200 a week on Facebook advertising,” my new client admits sheepishly. And how much business do you think she’s ever gotten from it? None. This is often the case for many small businesses who know they need to market their business, but have no clear vision on how to do so effectivity…
And this is how it starts. That’s right, that sentence began with a conjunction. Every grammar teacher that I’ve ever had would’ve circled that in red ink and took off a few points for good measure. Painful but necessary, grammar rules exists not to stifle our desire to express ourselves, but to keep us from…
“Your business doesn’t need more content, it needs better content,” says Ann Handley, Chief Content Officer at MarketingProfs. For small businesses, this sounds like really good news. It’s hard enough to come up with what we have much less churn out more. But I sense a catch here. We may not have to create more content, but…
By now, you know that being in business is all about knowing your numbers. How many sales you need to turn a profit. Or how many people you need to hire to cover the workload. You can’t afford to guess because you know that the success or failure of your business depends on getting the…
Building a website is one of the most exciting parts of starting a business. You feel official, somehow. Your hard work, dreams, and caffeine induced brainstorming sessions all culminate into this tiny piece of the digital universe. But for many of us, the crushing reality is, building a website can be expensive. It can…