Build Landing Pages That Convert With These Simple Tips
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Build Landing Pages That Convert With These Simple Tips

One of the best ways to grow your email list and generate qualified leads for your business is to create content that appeals to a particular audience but isn’t readily available to them. The intent is not to shut them out, but to cultivate an engaged audience willing to exchange something valuable to them, like…

5 Helpful Ways To Deepen Client Relationships And Improve Sales
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5 Helpful Ways To Deepen Client Relationships And Improve Sales

Turnover is expensive. For Human Resources Managers, this is common knowledge. It’s cheaper and less disruptive to keep a good employee than to find a new one. But retention efforts aren’t confined to employee directories. Business owners, too, must consider retention efforts – client retention.  And as with anything long-term, it starts with fortifying your…

small business holiday greetings
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It’s the Most Wonderful Time of the Year: Holiday Greetings from Your Small Business

Ready or not, 2014 is packing its bags, making room for the hustle and bustle of a new year.  With 2015 just three weeks away (seriously?), you’re probably scrambling to do what’s expected of you this season – send out holiday wishes. And chances are, you’re going to do what you’ve seen done before. Like…

3 Easy Ways To Keep Customers Engaged In Your Business
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3 Easy Ways To Keep Customers Engaged In Your Business

  Customer engagement is perhaps the biggest challenge many small businesses face. Beyond the initial sale, many customers seem to disappear into a mysterious abyss and are never heard from again. And in the spirit of self-preservation, many of us immediately blame the customer.  “We didn’t do anything,” we yell as we shake our fists…