Businesses of all sizes are facing unprecedented competition for sales. Consumers are more empowered than ever and are wielding it to command a better experience from brands. But getting in front of those prospective clients can be a challenge. Even with the borderless reach of digital marketing, the ability to connect to consumers who are…
Adult consumers currently spend about two hours a day using mobile apps on their smartphones. So it comes as no surprise that many brands feel compelled to get a piece of that action by creating a mobile app for their business. But, creating the app is probably the easiest part. As of March 2017, there…
Tired of DIY marketing? Well, you should be. It’s hard enough to manage running a business without throwing in how to market it. That is, unless you’re a marketer. The fact is, running an effective marketing program takes not only an in-depth understanding of your core business and culture, but also a strategic perspective on…
Depending on your industry, year-end signals a period of celebration and rest. You look forward to taking a little time off around the holidays to enjoy family and friends. You reward employees and colleagues for a job well done. But business owners looking to grow their businesses next year may slow down, but they don’t…
Social media is sexy and direct mail is dead. If you take the advice of some, you’ll completely abandon all offline marketing efforts for digital campaigns that may look good but fail to deliver sales. The reality is, direct mail isn’t pushing up daisies just yet. In fact, depending on your industry, it’s alive and…
Building a profitable and successful business hinges on your ability to spend time and resources on the right things. That’s where systems play a huge role. While adding efficiencies and effectiveness, systems eliminate wasted time, duplicative efforts, and unnecessary costs in your day-to-day activities. Every part of a business could benefit from a system or…
Creating systems for your business is perhaps one of the most important steps you can take to nudge your business toward profitability. As complicated as it sounds, developing systems is just another way of organizing your business operations. By defining the key functions you need to run your business, then developing processes and determining the…
The last couple months of the year aren’t just for stuffing turkeys and pitching a tent outside your local big box retailer. Retail businesses are engrossed in the holiday marketing mashup while service providers are picking over low hanging fruit, trying to book as much revenue as possible before year end. Tis the season to…
By now, you have a pretty good idea of how your marketing fared this year. You either pulled off a total win, came in about average, or completely lost the battle. And if the latter is you, don’t be too tough on yourself. Finding your way around the marketing landscape can be a little like…
What does your brand stand for? Before you compose a Facebook message or send an email, defining why people should care about your brand is a question that can’t go unanswered. Because good marketing messages aren’t composed of a laundry list of features. Convincing marketing messages derive from a brand that knows their worth and…
You don’t have to own a Fortune 500 business to run a marketing campaign. Both the small business owner with limited staff and the non-profit hero running on fumes can create one. To do that, you have to start off changing two things: first, your mindset. Marketing has to be deemed important and non-negotiable. Secondly,…
“I spend about $200 a week on Facebook advertising,” my new client admits sheepishly. And how much business do you think she’s ever gotten from it? None. This is often the case for many small businesses who know they need to market their business, but have no clear vision on how to do so effectivity…