Now more than ever, customers are swimming in an endless pool of information. Just about every topic you can think of is searchable online and findable on Google. Yet when it comes to solving their specific problems, many customers feel left to drift at sea, clinging desperately to our websites, social platforms, or physical locations…
The reality is, businesses need paying customers to stay afloat. But, as the marketing machine continues to churn out new ways of attracting them, often times, as business owners, we find ourselves moving further and further away from the very people we’re trying to connect with – customers. As a marketer, I’ll admit, things…
‘Tis the season for holiday cheer. A time to enjoy family, friends, good food, presents and more. And for many small business owners, it’s a time to reflect on months gone by. The things we’ve done right, the things we’ve done wrong, and especially those things we said we were going to do, but never did….
Black Friday, Small Business Saturday, and Cyber Monday has officially kicked off the holiday shopping season. Email inboxes are bursting with special promotions, discounts, and coupons, just waiting to be redeemed. That’s right – email marketing. While social media and mobile marketing get all the attention, email marketing is still one of the most effective and least…