Millennials use social media to shape their digital identities and avoid overly promotional brands  There was a time when our primary marketing conversations centered around attracting Baby Boomers. Today, when brands have conversations about how to generate new revenue for the business, it’s difficult not to include the 23 percent of consumers who make…
The way you visually present your brand plays an important role in how your audience experiences your brand. Consumers have a tendency to associate the attractiveness of your marketing with the quality of what you’re offering. This puts the pressure on you to create visual content that fills their bellies before they even take a…
![[Guest Post] Why Visual Graphics Will Help Your Content Be Seen‬](https://crayonsandmarketers.com/wp-content/uploads/2016/06/BenefitsOfVisuals_graphic-1-768x341.jpg)
Have you ever been at a sporting event and seen someone you know sitting in a section nearby? It’s too loud for them to hear their phone, so what do you do? You holler their name, “Charlie!! Hey Charlie!! Over here!!” By now you’re standing and waving your arms like crazy until they see you….
The popularity of social networking sites like Pinterest and Instagram have set the tone for what people want to see and share on the web.  Yet, the majority of posts shared on platforms like LinkedIn and Twitter are just links despite the fact that studies show that visual content – photos and videos – are…
It’s something about those intricate patterns on the front of adult coloring books that consumers just can’t seem to resist. Be it paisley or geometric, flowers or fairies, consumers are trading their styluses for colored pencils, eager to add color to their mood. And who wouldn’t? Titles boast words like “mindfulness,” “relaxed,” and “tranquility.” And…
The tables have turned a little bit. During the hiring process, job candidates are usually the ones on the hot seat being drilled about everything from work experience to social media use. But companies today are starting to feel the burn themselves as more and more qualified job candidates shun conformity in favor of finding…
Establishing a relationship with a charitable organization often leads to multiple benefits for businesses. From boosting employee morale to added marketing exposure through cross-promotions, a mutually beneficial relationship between a company and a non-profit can lead to more than the rewarding feeling of helping others in need. Because cause marketing is the core of…
If you were to take a peek into the boardroom of a well-run nonprofit organization, you’d probably mistake it for that of a Fortune 500 for-profit company. Guided by purposeful leadership and careful management of threadbare resources, that nonprofit gets it done by crafting strategies that are true to the mission, thus helping them earn…
This past Tuesday, 770 area nonprofits in Middle Tennessee received a big hug from the city of Nashville and surrounding areas. The Big Payback, an initiative of The Community Foundation of Middle Tennessee, hosted a 24-hour marathon for the sole purpose of raising much needed funds to support the good work done by various programs…
Very few things in life boost the credibility of your brand like the praise of others. By delivering on your brand promises, you earn the respect and trust of others before you need it, and when you need it to make the sale, it’s already there, so says Seth Godin. That’s the power of earned…
Gone are the days, thankfully, that we have to wait on a media outlet to pick up a news release or run a story we’ve written. Technology has empowered business owners to be creators of their own destiny, giving us platforms to publish our own content as often as we want on whatever topic we…
When creating a campaign to market your business or a particular aspect of your business, your content is at the mercy of your strategy. Building an effective content strategy that leverages the benefits of owned, paid, and earned media helps you tap into resources you already own while getting a boost from advertising and positive…