The success of any marketing strategy is at the mercy of how well you understand the data it produces. Identifying and understanding the metrics relevant to your chosen marketing vehicle could be the difference between overspending on tactics that are ineffective or spending just the right amount and seeing a good return. Â For brands looking…
Customer engagement is perhaps the biggest challenge many small businesses face. Beyond the initial sale, many customers seem to disappear into a mysterious abyss and are never heard from again. And in the spirit of self-preservation, many of us immediately blame the customer. Â “We didn’t do anything,” we yell as we shake our fists…
Warren Buffet once said that it takes twenty years to build a reputation and about five minutes to ruin it. And never has that been more true than now. In recent years, the popularity of social media and online review sites has skyrocketed. Consumers are looking to one another online to determine the quality and…