How To Define Your Business Brand and Why It’s So Much Bigger Than Your Logo
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How To Define Your Business Brand and Why It’s So Much Bigger Than Your Logo

Brand.  That’s a term we, as marketers, love to use but sometimes aren’t so good at explaining. And to small business owners, great at what they do, but struggling to reach and retain customers, how they think of their brand and its impact on their business can make a big difference. But first things first…

Cheering Section!

Well, it’s back to school time.  I find myself, for the first time, standing in a sea of parents, buggy to buggy, slightly pushing and nudging,  all reading a slip of paper with a common theme – the school supply list for the upcoming  year. This is a long list and I wonder that if I’m buying all…