3 Seconds is ALL You Get… Sending the Right Message

3 Seconds is ALL You Get… Sending the Right Message

Ok, so maybe not literally 3 seconds, but it’s close. Your customers or potentials are bombarded with thousands of messages everyday and let’s face it, they’re overwhelmed. Today’s information sharing age is rigorous and shows no signs of slowing. Forget about reading, people are glancing at things and you only have seconds to make a…

What Business Are You In?

What Business Are You In?

If you ask many small business owners what business they’re in, they will tell you simply what they do. ‘I build websites’ or ‘I distribute promotional goods.’  While these statements are true, you only have a few seconds to make an impression and those statements, in no way, give prospects any reason to pursue the conversation further. I find these…

What Will They See?

Some of my most treasured moments are the times when I watch my daughter pretend play. Of course she has dolls and talking games, but it’s those times that she picks the simplest things and turn them into something magical.  As I sat at my computer to work, she found a bag of orphaned crayons and spread them onto the…