features vs benefits fulfilling consumer needs marketing plan
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Features vs Benefits, Building Your Marketing Plan To Fulfill Consumer Needs

We love to talk about our businesses. Give us thirty seconds and we can rattle off all the products and services we offer, when and where we offer them, and in what shapes and sizes they come in. While this may make you the envy of your friends, it does little to earn you the…

Color Me Green

In last week’s posting, I put a question before you.  If you can get a 24 ct box of crayons for about 50 cents or less, why would the crayon maker in our example price the 6 ct double ended crayons at $2?  I mean, it’s fewer crayons so how do they get away with that? Well, it’s simple…