cause marketing for business
|

[Guest Post] Courting The Right Cause: How To Establish A Mutually-Beneficial Partnership

  Establishing a relationship with a charitable organization often leads to multiple benefits for businesses. From boosting employee morale to added marketing exposure through cross-promotions, a mutually beneficial relationship between a company and a non-profit can lead to more than the rewarding feeling of helping others in need. Because cause marketing is the core of…

Mission Driven Marketing for small business
| |

What The Big Payback Teaches Us About Mission Driven Marketing

This past Tuesday, 770 area nonprofits in Middle Tennessee received a big hug from the city of Nashville and surrounding areas. The Big Payback, an initiative of The Community Foundation of Middle Tennessee, hosted a 24-hour marathon for the sole purpose of raising much needed funds to support the good work done by various programs…