Advertising | Blog | Branding | Code-Switching | Communication | Diversity | Hispanic Marketing | Marketing | Marketing Strategy | Multicultural Marketing | Target Audience | Translation
How Language Code-Switching Changed Hispanic Marketing
Spanglish, a hybrid of English and Spanish, is widely spoken across the U.S. and prominent in bilingual communities. This term can be traced back to the Treaty of Guadalupe Hidalgo in 1848 and the Gadsden Purchase of 1853. Mexico’s northern lands claimed by the U.S. eventually became today’s Arizona, California, New Mexico, and others. The…