Use rule of three to create better content
|

GUEST POST: Use the Rule of Three Trick to Create Better Content

If you have ever sat in front of a blank screen drumming your fingers to find something new to say, you’re not alone. Creating compelling content on a regular basis is a challenge for anyone, no matter how experienced they are. Even professional writers call it the fear of the blank page. The hard part…

80 20 rule of content marketing
|

Using the 80/20 Rule To Create Better Content and Attract The Right Audience

Think back to your last bad sales experience. You know, the one with that ultra aggressive sales guy (or gal) that went on and on for twenty minutes about how great their product or service was… blah, blah, blah. You never got a word in. And when it was finally over, you whispered a silent prayer to the heavens…

Want to do a little content marketing for your business? Start with an editorial calendar…

Want to do a little content marketing for your business? Start with an editorial calendar…

Creating content takes work. Blogs, videos, eBooks, white papers, infographics, even the snippet of text you send with an article you’re sharing, that’s all content that you can use to brand yourself and your business in the minds of your existing and potential customers. When one engages in content marketing, you’re making a deliberate effort, not to…