![[Guest Post] Why Visual Graphics Will Help Your Content Be Seen‬](https://crayonsandmarketers.com/wp-content/uploads/2016/06/BenefitsOfVisuals_graphic-1-768x341.jpg)
Have you ever been at a sporting event and seen someone you know sitting in a section nearby? It’s too loud for them to hear their phone, so what do you do? You holler their name, “Charlie!! Hey Charlie!! Over here!!” By now you’re standing and waving your arms like crazy until they see you….
Gone are the days, thankfully, that we have to wait on a media outlet to pick up a news release or run a story we’ve written. Technology has empowered business owners to be creators of their own destiny, giving us platforms to publish our own content as often as we want on whatever topic we…
Buy them. Now, that doesn’t mean that you don’t use paid advertising on platforms that make sense for your brand. But it does mean that you shouldn’t rely solely on paid advertising to cultivate an audience for your brand when, with a little elbow grease, you can do some of the work and see a…
When one thinks of storytelling, it’s hard not to be swept away by nostalgic memories of poison apples and pixie dust. Â With the promise of true love’s kiss dripping from the mouth of a handsome prince, every girl has wanted to be cursed to sleep forever or better yet, trade mortality for a lifetime of…
“Buy Now!” “Subscribe today.” “Sign Up!” Each of these little gems is examples of what is commonly known as a “call to action,” or CTA. When clicked, they invite the reader to exchange a little more information for access to things like special offers, event registration, or newsletters. Hands down, when crafted just right, they…
The last couple months of the year aren’t just for stuffing turkeys and pitching a tent outside your local big box retailer. Retail businesses are engrossed in the holiday marketing mashup while service providers are picking over low hanging fruit, trying to book as much revenue as possible before year end. Tis the season to…
By now, you have a pretty good idea of how your marketing fared this year. You either pulled off a total win, came in about average, or completely lost the battle. And if the latter is you, don’t be too tough on yourself. Finding your way around the marketing landscape can be a little like…
Unlike more traditional forms of marketing, digital marketing gives you the ability to easily create, publish, and share mass quantities of content in just a few clicks. In an instant, your content embarks upon a long spiraling journey through cyberspace destined to land, in many cases, at the bottom of a news feed – if…
Posting to social media is easy. You type something in, click a button, and it’s out there. You’re done, right? Wrong. Not if you want to survive social media. Building a strong social media following for your business isn’t about you. It’s about building a community who engages in a conversation driven by you, but…
Many small business owners find themselves torn between working “on” their businesses or “in” their businesses. And more often than not, especially when you’re a 1-2 person shop, working in your business wins, hands down, leaving little time to do other things that’ll help grow your business, like marketing. But there are some who’ve found…
And this is how it starts. That’s right, that sentence began with a conjunction. Every grammar teacher that I’ve ever had would’ve circled that in red ink and took off a few points for good measure. Painful but necessary, grammar rules exists not to stifle our desire to express ourselves, but to keep us from…
“Your business doesn’t need more content, it needs better content,” says Ann Handley, Chief Content Officer at MarketingProfs. For small businesses, this sounds like really good news. It’s hard enough to come up with what we have much less churn out more. But I sense a catch here. We may not have to create more content, but…