3 Tips to Tidy Up Your Next Email Campaign
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3 Tips to Tidy Up Your Next Email Campaign

ByJacqueline Hayes

Black Friday, Small Business Saturday, and Cyber Monday has officially kicked off the holiday shopping season. Email inboxes are bursting with special promotions, discounts, and coupons, just waiting to be redeemed. That’s right – email marketing. While social media and mobile marketing get all the attention, email marketing is still one of the most effective and least…

Retention Marketing: 3 Tips On How To Keep Nurturing, Post-Sale

Retention Marketing: 3 Tips On How To Keep Nurturing, Post-Sale

ByJacqueline Hayes

Most conversations about “nurturing” today revolve around lead generation and lead scoring.  Getting leads “sales ready” is one of the benefits of popular tools like marketing automation software, which aims to, through a series of consistent and meaningful touches (like emails and social media activity) move leads from the top of the marketing funnel, where they simply display interest in…