80 20 rule of content marketing
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Using the 80/20 Rule To Create Better Content and Attract The Right Audience

ByJacqueline Hayes

Think back to your last bad sales experience. You know, the one with that ultra aggressive sales guy (or gal) that went on and on for twenty minutes about how great their product or service was… blah, blah, blah. You never got a word in. And when it was finally over, you whispered a silent prayer to the heavens…

Blogging for Small Business: How To Improve Your Blog Experience

ByJacqueline Hayes

You’ve heard all the buzz and now you feel pressured to do it. Blogging. According to HubSpot, B2C companies that blog get 88% more leads per month than those who don’t and B2B companies that blog get 67% more. The numbers seem to speak from themselves. Maintaining and promoting an active blog is a smart business move. But what is a blog? By…