One of the best ways to grow your email list and generate qualified leads for your business is to create content that appeals to a particular audience but isn’t readily available to them. The intent is not to shut them out, but to cultivate an engaged audience willing to exchange something valuable to them, like…
The reality is, businesses need paying customers to stay afloat. But, as the marketing machine continues to churn out new ways of attracting them, often times, as business owners, we find ourselves moving further and further away from the very people we’re trying to connect with – customers. As a marketer, I’ll admit, things…
Most conversations about “nurturing” today revolve around lead generation and lead scoring. Getting leads “sales ready” is one of the benefits of popular tools like marketing automation software, which aims to, through a series of consistent and meaningful touches (like emails and social media activity) move leads from the top of the marketing funnel, where they simply display interest in…