Your business website is one of the best tools to connect you with prospective buyers. Often, they will make decisions about your business based on what they see there. Because of that, business owners invest heavily in website design in hopes that they’ll make the best impression possible to lure buyers. Surprisingly, despite such an…
Adult consumers currently spend about two hours a day using mobile apps on their smartphones. So it comes as no surprise that many brands feel compelled to get a piece of that action by creating a mobile app for their business. But, creating the app is probably the easiest part. As of March 2017, there…
Social media is sexy and direct mail is dead. If you take the advice of some, you’ll completely abandon all offline marketing efforts for digital campaigns that may look good but fail to deliver sales. The reality is, direct mail isn’t pushing up daisies just yet. In fact, depending on your industry, it’s alive and…
Millennials are major players in today’s economy. These sought after consumers will make up nearly half of the U.S. workforce by 2020. That’s just four years from now. Â With the smell of increased purchasing power lingering in the air, brands are hungry for the chance to capture their share of the predicted spending downpour. But…
What does your brand stand for? Before you compose a Facebook message or send an email, defining why people should care about your brand is a question that can’t go unanswered. Because good marketing messages aren’t composed of a laundry list of features. Convincing marketing messages derive from a brand that knows their worth and…
You don’t have to own a Fortune 500 business to run a marketing campaign. Both the small business owner with limited staff and the non-profit hero running on fumes can create one. To do that, you have to start off changing two things: first, your mindset. Marketing has to be deemed important and non-negotiable. Secondly,…
Many small business owners find themselves torn between working “on” their businesses or “in” their businesses. And more often than not, especially when you’re a 1-2 person shop, working in your business wins, hands down, leaving little time to do other things that’ll help grow your business, like marketing. But there are some who’ve found…
“I spend about $200 a week on Facebook advertising,” my new client admits sheepishly. And how much business do you think she’s ever gotten from it? None. This is often the case for many small businesses who know they need to market their business, but have no clear vision on how to do so effectivity…
By now, you know that being in business is all about knowing your numbers. How many sales you need to turn a profit. Or how many people you need to hire to cover the workload. You can’t afford to guess because you know that the success or failure of your business depends on getting the…
George Washington Carver once said, “Where there is no vision, there is no hope.” As business owners, all of us have a vision; an idea of what we want to accomplish in and through our businesses. But as inspiring as having a vision is, where it falters is in failed execution. In the book of Habakkuk, the…
The ball has dropped, the corks have popped, and a new year is upon us. Just as celebratory confetti has cleared the streets of Times Square, 2014 has graciously bowed out, leaving 2015 to take center stage. And for small business owners like you and me, you probably have a list of things you’re going…
The reality is, marketing only works when you keep at it. There’s no magic potion to drink. No secret algorithm to crack. And not enough keywords on the planet to stuff behind your name to turn you into an overnight sensation. The key to effective marketing is consistency. Not just doing it when you feel…