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Woo Me: Using Customer Personas To Attract Your Ideal Customers

ByJacqueline Hayes

When many of us are asked who our ideal customer is, our immediate response is ‘everybody.’  As small business owners, we don’t have the luxury of being picky, right? Wrong. It’s not about being picky, it’s about being specific.  And taking the time to get to know who your ideal customer is, not only benefits…

Fill Your Space

ByJacqueline Hayes

Have you ever tried to color a large space with a marker?  What happens?  Right…it may start off ok but the more you color, the wetter the paper gets and that marker starts running a little bit dry.  Now, if you’d started with a crayon, chances are, you would have ended up with the perfect picture. Why?…