Making A Case for Case Studies: How Customer Stories Can Be Great Content For Your Small Business Website
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Making A Case for Case Studies: How Customer Stories Can Be Great Content For Your Small Business Website

ByJacqueline Hayes

When you’re ready to make a big purchase, do you…? A) go on a gut feeling B) see what people are saying about it online C) trust the salesperson The Answer Chances are, most of you picked “B.”  Studies have shown that 90% of consumers say online reviews impact their buying decisions.  And this doesn’t…

Cheap vs. Affordable: How Positioning Impacts Customer Perception of Your Brand
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Cheap vs. Affordable: How Positioning Impacts Customer Perception of Your Brand

ByJacqueline Hayes

At first glance, the words cheap and affordable seem to mean the same thing – low price. But in your customer’s mind, cheap can also translate to low quality. Messaging is just as important as selling your products and services. So, considering how word choice or “positioning” affect customer perception is critical to gaining buy-in and cultivating brand loyalty….