Get Out Of Your Own Way And Market To Find New Customers
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[Guest Post] Get Out Of Your Own Way And Market To Find New Customers

People hate being sold to. This explains why salespeople understandably find selling to new customers so daunting. It doesn’t have to be if you follow a few guidelines: Be interesting: conversation Cold calling is (mostly) dead. The best way to find new customers is to meet them out in the real world. Just understand that…

How To See Your Marketing As A Win Benefits of Marketing
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How To See Your Marketing As A Win Instead Of A Waste Of Time

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker nailed it back in the late 1800s when he summed up just about every small business owners’ feeling toward marketing their businesses at some point. Despite following all the rules – the recommended social media posting…

Benefits of Sticking With Your Marketing System
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5 Guaranteed Benefits of Sticking With Your Marketing System

Creating systems for your business is perhaps one of the most important steps you can take to nudge your business toward profitability. As complicated as it sounds, developing systems is just another way of organizing your business operations. By defining the key functions you need to run your business, then developing processes and determining the…

3 Secrets To Getting Your Customers To Sell For You (Hint: Think Service)
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3 Secrets To Getting Your Customers To Sell For You (Hint: Think Service)

Let’s face it.  We need repeat sales to make this thing called business work. Even our best efforts fall short if we fail to get customers to buy the right products, at the right price, at the right time, not just once, but over and over again. But many of us settle for becoming a one hit…

lead nurturing
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10 Ways To Use Timely Follow Up To Position Your Small Business To Win

Customers have high expectations. Gone are the days of transactional sales with faceless individuals who breeze in and out of your stores and on and off your websites. Today’s new normal is all about relationship. And one of the best ways to establish that relationship is through routine follow-up. What is follow-up? Follow-up is not…

Retention Marketing: 3 Tips On How To Keep Nurturing, Post-Sale

Retention Marketing: 3 Tips On How To Keep Nurturing, Post-Sale

Most conversations about “nurturing” today revolve around lead generation and lead scoring.  Getting leads “sales ready” is one of the benefits of popular tools like marketing automation software, which aims to, through a series of consistent and meaningful touches (like emails and social media activity) move leads from the top of the marketing funnel, where they simply display interest in…

Decision Makers Are Still In the Office…So Call Already!

During the holiday season, many of us are looking forward to some downtime. As a small business owner, you may not have the luxury of taking extended time off during the year because you are your business.  But, the long hours and sacrifice of time away from family and friends have taken a toll and we’re…