For those who have been in business for a while now, you have at least a high-level understanding of how marketing impacts your sales. You’ve noticed trends that stimulate an increase and missteps that trigger a decline. But one thing is certain; a failure to connect your marketing with your sales objectives won’t deliver good…
Customers have high expectations. Gone are the days of transactional sales with faceless individuals who breeze in and out of your stores and on and off your websites. Today’s new normal is all about relationship. And one of the best ways to establish that relationship is through routine follow-up. What is follow-up? Follow-up is not…
During the holiday season, many of us are looking forward to some downtime. As a small business owner, you may not have the luxury of taking extended time off during the year because you are your business. But, the long hours and sacrifice of time away from family and friends have taken a toll and we’re…