What Business Are You In?

What Business Are You In?

If you ask many small business owners what business they’re in, they will tell you simply what they do. ‘I build websites’ or ‘I distribute promotional goods.’  While these statements are true, you only have a few seconds to make an impression and those statements, in no way, give prospects any reason to pursue the conversation further. I find these…

Color Me Green

In last week’s posting, I put a question before you.  If you can get a 24 ct box of crayons for about 50 cents or less, why would the crayon maker in our example price the 6 ct double ended crayons at $2?  I mean, it’s fewer crayons so how do they get away with that? Well, it’s simple…

Fill Your Space

Have you ever tried to color a large space with a marker?  What happens?  Right…it may start off ok but the more you color, the wetter the paper gets and that marker starts running a little bit dry.  Now, if you’d started with a crayon, chances are, you would have ended up with the perfect picture. Why?…

Open Your Box

So, if you open your standard box of crayons today, what do you see?  I can tell you what you rarely see – the basic eight primary colors of yesterday.  Did you know that there are 120 beautifully unique crayon colors?  I know, right! That’s 1-2-0 and they range in colors from your standard red, yellow…