using social good to hire top talent
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It’s Not All About Money: How Social Good Can Help You Hire Top Talent

The tables have turned a little bit. During the hiring process, job candidates are usually the ones on the hot seat being drilled about everything from work experience to social media use. But companies today are starting to feel the burn themselves as more and more qualified job candidates shun conformity in favor of finding…

cause marketing for business
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[Guest Post] Courting The Right Cause: How To Establish A Mutually-Beneficial Partnership

  Establishing a relationship with a charitable organization often leads to multiple benefits for businesses. From boosting employee morale to added marketing exposure through cross-promotions, a mutually beneficial relationship between a company and a non-profit can lead to more than the rewarding feeling of helping others in need. Because cause marketing is the core of…

How a purpose driven business can do social good
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Why You Don’t Have To Be A Nonprofit To Do Social Good

If you were to take a peek into the boardroom of a well-run nonprofit organization, you’d probably mistake it for that of a Fortune 500 for-profit company. Guided by purposeful leadership and careful management of threadbare resources, that nonprofit gets it done by crafting strategies that are true to the mission, thus helping them earn…