Creating a “compelling brand narrative” sure sounds good, but isn’t quite as easy to do as it sounds. It’s not that you don’t have a story. Every brand has one. And that story should show up in every aspect of your business, from your logo design to product packaging. Website copy to social media content….
Newsflash: Your ‘About Us’ page on your website isn’t really about you. No, I’m being serious. I know what you’re thinking: “How can that be true? After all, the name of the page says that it is, you know, about us.” I get it. When we put together an About page that only details historical…
Several studies suggest that well over 40% of marketing budgets next year will be spent on online (digital) efforts. And at the core of those campaigns will be an emphasis on content marketing. Content marketing. Sure, to marketers like me, that term is as recognized and revered as search is with Google. But for some businesses…