If you’re a small business owner or run a non-profit organization, running short on time and resources isn’t an exception, but a hard and fast rule! In between setting appointments, preparing bids, keeping up with emails, and returning phone calls, you’re expected to provide exceptional products and services, raise much-needed funds, and manage to maintain…
Creating content takes work. Blogs, videos, eBooks, white papers, infographics, even the snippet of text you send with an article you’re sharing, that’s all content that you can use to brand yourself and your business in the minds of your existing and potential customers. When one engages in content marketing, you’re making a deliberate effort, not to…
Today, I’m going to give you permission to do something that you’ve probably dreamt of, but never imagined you’d be able to do. There are very few guarantees in life, but if you take advantage of this opportunity, I promise you’ll thank me. Today, I give you permission to say, no. No to bothersome clients…
This morning I did something I have never done. While rushing into the gym, I left my smart phone, my lifeline, in the car. I didn’t even notice it until I climbed onto the elliptical, jammed my ear buds in my ears and reached for my phone to check messages before getting started. For a…
Being an entrepreneur is the most rewarding, yet unforgiving, profession on the planet. It takes guts, smarts, and money – not to mention a little luck. For those of you who run a one-man operation, it takes even more. While we bask in the glory of setting our own hours and answering to no one,…
When you first open a brand new box of 64 count crayons, the first thing you notice is how each crayon is placed. All the variations of each color are strategically positioned next to a similar color – its intentional. Why? So when my daughter wants a red crayon, she doesn’t have to sift through…