ineffective marketing strategy
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Ask The Hard Questions, Discover The Real Problem With Your Marketing

ByJacqueline Hayes

“I spend about $200 a week on Facebook advertising,” my new client admits sheepishly. And how much business do you think she’s ever gotten from it? None. This is often the case for many small businesses who know they need to market their business, but have no clear vision on how to do so effectivity…

features vs benefits fulfilling consumer needs marketing plan
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Features vs Benefits, Building Your Marketing Plan To Fulfill Consumer Needs

ByJacqueline Hayes

We love to talk about our businesses. Give us thirty seconds and we can rattle off all the products and services we offer, when and where we offer them, and in what shapes and sizes they come in. While this may make you the envy of your friends, it does little to earn you the…