I’m a talker. That’s a surprise to some, but not to most. But my daughter, a thriving kindergartener, puts me to shame. As soon as she opens the car door, it starts. Talking 100 words per minute, I know who did what to whom, who spilled milk in the lunchroom, who got into trouble – I know…
Entrepreneurs are a different breed. Not everyone can, is willing, or should go out on a limb and risk so much. Being in business for oneself is hard work but the potential reward, in my opinion, is what draws us in. The ability to build something from ground up or to take over something that’s failing and make…
If you ask many small business owners what business they’re in, they will tell you simply what they do. ‘I build websites’ or ‘I distribute promotional goods.’ While these statements are true, you only have a few seconds to make an impression and those statements, in no way, give prospects any reason to pursue the conversation further. I find these…
It has now been a full month of school for my daughter. Daily, her backpack is filled with popsicle stick and glue contraptions, a sticky lunchbox and somewhere near the bottom, classwork she has completed for Mom to see and sign. I’ve noticed, however, that all the worksheets are completed in crayon. We use pencils in our house, so I was concerned….
Some of my most treasured moments are the times when I watch my daughter pretend play. Of course she has dolls and talking games, but it’s those times that she picks the simplest things and turn them into something magical. As I sat at my computer to work, she found a bag of orphaned crayons and spread them onto the…
Who would have guessed you could learn so much from a crayon, a double ended one at that. Over the last two weeks, we’ve discussed the marketing mix. Familiar to many, foreign to some. Today, let’s knock out the last two Ps, promotion and placement. product price promotion placement Last week, I again left you with a…
One of the first questions people ask about Crayons & Marketers is about the name. Where did it come from? The answer is simple, really…my daughter. As many women in business do, I have children. Well, one actually, but she’s a hand full. When she was younger, I would keep a box of crayons in…