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Content + Marketing Strategy

Your business website is one of the best tools to connect you with prospective buyers. Often, they will make decisions about your business based on what they see there. Because of that, business owners invest heavily in website design in hopes that they’ll make the best impression possible to lure buyers. Surprisingly, despite such an…

For those who have been in business for a while now, you have at least a high-level understanding of how marketing impacts your sales. You’ve noticed trends that stimulate an increase and missteps that trigger a decline. But one thing is certain; a failure to connect your marketing with your sales objectives won’t deliver good…

Tales of ghosts and goblins may give you a fright this Halloween, but very few things are scarier to a content marketer than to hear the words, “content marketing is easy.” Nothing could be further from the truth. And this month, we’ll be covering marketing myths, like this one, that jeopardizes your business’ ability to…

Millennials are major players in today’s economy. These sought after consumers will make up nearly half of the U.S. workforce by 2020. That’s just four years from now.  With the smell of increased purchasing power lingering in the air, brands are hungry for the chance to capture their share of the predicted spending downpour. But…

Millennials use social media to shape their digital identities and avoid overly promotional brands   There was a time when our primary marketing conversations centered around attracting Baby Boomers. Today, when brands have conversations about how to generate new revenue for the business, it’s difficult not to include the 23 percent of consumers who make…

The way you visually present your brand plays an important role in how your audience experiences your brand. Consumers have a tendency to associate the attractiveness of your marketing with the quality of what you’re offering. This puts the pressure on you to create visual content that fills their bellies before they even take a…

Have you ever been at a sporting event and seen someone you know sitting in a section nearby? It’s too loud for them to hear their phone, so what do you do? You holler their name, “Charlie!! Hey Charlie!! Over here!!” By now you’re standing and waving your arms like crazy until they see you….

The popularity of social networking sites like Pinterest and Instagram have set the tone for what people want to see and share on the web.  Yet, the majority of posts shared on platforms like LinkedIn and Twitter are just links despite the fact that studies show that visual content – photos and videos – are…

It’s something about those intricate patterns on the front of adult coloring books that consumers just can’t seem to resist. Be it paisley or geometric, flowers or fairies, consumers are trading their styluses for colored pencils, eager to add color to their mood. And who wouldn’t? Titles boast words like “mindfulness,” “relaxed,” and “tranquility.” And…

Newsflash: Your ‘About Us’ page on your website isn’t really about you. No, I’m being serious. I know what you’re thinking: “How can that be true? After all, the name of the page says that it is, you know, about us.” I get it. When we put together an About page that only details historical…

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