A diverse group of five individuals are gathered outdoors, engrossed in a lively discussion. They are holding and reviewing papers, with one woman in an orange jacket taking notes using a pen. The group appears cheerful and engaged, sharing a moment of collaboration and camaraderie amidst a city backdrop with trees in bloom.
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How to Grow and Sustain a Diverse Donor Base: A Quick Guide for Non-Profits 

ByBethany Anderson

Nonprofit organizations are tirelessly working to expand their reach and build support from new audiences. This need is becoming increasingly urgent as U.S. demographics change. By 2050, the population will reach a multicultural majority, with people of color comprising more than 50%. As a result, focusing on inclusive fundraising strategies to reach new donor communities…

Image of Black Business Boom CEO, Danielle McGee: National Black Business Boom - Equity in Supplier Diversity
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Black Business Month: Equity in Procurement 

ByBethany Anderson

In honor of Black Business Month, Jacqueline Hayes, founder & chief marketing strategist of Crayons & Marketers, sits down with Danielle McGee, the CEO and founder behind Black Business Boom, for a compelling discussion on equity in supplier diversity.  Danielle is an unwavering activist and advocate for Black entrepreneurship. Through her platform Black Business Boom,…

SEO vs. PPC – Which is Right for Your Business? 
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SEO vs. PPC – Which is Right for Your Business? 

ByBethany Anderson

In this episode, colleagues from Crayons & Marketers, Bethany Anderson, content marketer, and digital media specialist Brandon Tubbs dive into the ongoing SEO vs. PPC debate. They address the essential question: should businesses put their money into one strategy or invest in a combination of strategies?   Digital marketing is evolving. For the best results,…

DIverse group of smiling college students
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How Inclusive Enrollment Marketing Can Help Schools Attract Diverse Students Post SCOTUS Ruling  

ByBethany Anderson

The recent Supreme Court ruling ending affirmative action in college admissions sent shockwaves through the landscape of higher education. Colleges and universities are charting a new path to bringing diversity to their campuses. It’s important to note, however, that while this unprecedented action curbs race-conscious admissions, it in no way should handcuff efforts to adopt…

From Rainbow Washing to Solidarity: How to Create an LGBTQ+ Inclusive Brand
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From Rainbow Washing to Solidarity: How to Create an LGBTQ+ Inclusive Brand

ByBethany Anderson

Celebrating Pride has become synonymous with the month of June. From parades to flags and apparel, many are content to visibly and vocally display their support for the LGBTQ+ community. Yet, there are dissenters. The political frenzy around this community has been divisive, resulting in brands that feel pressured to participate in Pride for fear…

NAWBO Business Women in Washington D.C.
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NAWBO® Installs Jacqueline Hayes to 2023-2024 National Board of Directors

ByBethany Anderson

Jacqueline joins the National Board to support women business owners nationwide Washington, D.C. (June 5, 2023), The National Association of Women Business Owners (NAWBO) installed Jacqueline Hayes to the 2023-2024 Board of Directors. NAWBO represents more than 12 million women business owners across America. The membership is diverse in many ways, including the size of…

Asian American Cultural Marketing
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Why Cultural Relevance Matters in Marketing to Asian American Consumers 

ByBethany Anderson

May is Asian American and Pacific Islander Heritage (AAPI) Month in the U.S., celebrating this vibrant community’s diverse culture, traditions, and contributions. Asian Americans, comprising only 7% of the population, are the fastest growing and most diverse ethnic group in the U.S. Chinese, Asian Indian, Filipino, Vietnamese, Korean, and Japanese make up 85% of the…

3 Proven Marketing Tips to Reach and Engage Women Consumers 
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3 Proven Marketing Tips to Reach and Engage Women Consumers 

ByBethany Anderson

Women consumers will account for 75% of discretionary global spending by 2028, making them one of the most influential consumer segments in the world. As the primary decision-makers for household purchases and with increasing economic power, women are transforming the marketplace and shaping the future of industries. Marketers who want to effectively engage with this…