Why Pinterest? With more than 70 million users to date, Pinterest is now one of the top online social networks, rubbing social elbows with Facebook and Twitter. Despite this, many traditional business owners are unsure about how to incorporate Pinterest into their online marketing strategy. Pinterest is a powerful digital marketing tool, especially for…
Brand. That’s a term we, as marketers, love to use but sometimes aren’t so good at explaining. And to small business owners, great at what they do, but struggling to reach and retain customers, how they think of their brand and its impact on their business can make a big difference. But first things first…
When sitting down with decision makers, there is a tremendous amount of pressure on us, the business owner, to sell – to close the deal. So, we take out our gadgets and flip through our brochures, determined to convince them to end their search and sign on with us. And after all that time and…
When you hear the word corporate, many of us think back to the days when we worked in a sea of cubicles in a sleek office building downtown. Although we worked hard, there were also holiday parties and potlucks. Employee newsletters and lunch & learns. There may have even been a softball game or two….
The reality is, marketing only works when you keep at it. There’s no magic potion to drink. No secret algorithm to crack. And not enough keywords on the planet to stuff behind your name to turn you into an overnight sensation. The key to effective marketing is consistency. Not just doing it when you feel…
It’s official. Spring is on the horizon and warmer days are ahead. Time for daffodils and buttercups, yard sales and remodeling. Time to clean out the closets and de-clutter the work shed, pull up the weeds and plant the garden. It’s indeed time for new beginnings. And as a small business owner, what better way…
One of the hardest things for small business owners to do is figure out how much to charge. This is especially challenging if you’re a consultant or coach and don’t have a tangible product for customers to see and feel to help them visualize the quality of what they’re paying for. Often times, there’s no…
When many of us are asked who our ideal customer is, our immediate response is ‘everybody.’ As small business owners, we don’t have the luxury of being picky, right? Wrong. It’s not about being picky, it’s about being specific. And taking the time to get to know who your ideal customer is, not only benefits…
Now more than ever, customers are swimming in an endless pool of information. Just about every topic you can think of is searchable online and findable on Google. Yet when it comes to solving their specific problems, many customers feel left to drift at sea, clinging desperately to our websites, social platforms, or physical locations…
The reality is, businesses need paying customers to stay afloat. But, as the marketing machine continues to churn out new ways of attracting them, often times, as business owners, we find ourselves moving further and further away from the very people we’re trying to connect with – customers. As a marketer, I’ll admit, things…
‘Tis the season for holiday cheer. A time to enjoy family, friends, good food, presents and more. And for many small business owners, it’s a time to reflect on months gone by. The things we’ve done right, the things we’ve done wrong, and especially those things we said we were going to do, but never did….
Black Friday, Small Business Saturday, and Cyber Monday has officially kicked off the holiday shopping season. Email inboxes are bursting with special promotions, discounts, and coupons, just waiting to be redeemed. That’s right – email marketing. While social media and mobile marketing get all the attention, email marketing is still one of the most effective and least…