How many times have you set up what you thought was a great marketing campaign only to see if fizzle out on the back end? Probably more often than not, especially if your internal processes lack a marketing system. What is a marketing system? Just as stereo systems have various components like volume control buttons…
Posting to social media is easy. You type something in, click a button, and it’s out there. You’re done, right? Wrong. Not if you want to survive social media. Building a strong social media following for your business isn’t about you. It’s about building a community who engages in a conversation driven by you, but…
Summer is in full swing. And you know what that means, lazy days punctuated by long lunch breaks, summer hours, and flip flop Fridays. And perhaps the biggest disruption to the entrepreneurial workflow is summer vacations. Those long seven-day stints with your toes buried in the sand do wonders to refresh the spirit, mind, and…
Many small business owners find themselves torn between working “on” their businesses or “in” their businesses. And more often than not, especially when you’re a 1-2 person shop, working in your business wins, hands down, leaving little time to do other things that’ll help grow your business, like marketing. But there are some who’ve found…
“I spend about $200 a week on Facebook advertising,” my new client admits sheepishly. And how much business do you think she’s ever gotten from it? None. This is often the case for many small businesses who know they need to market their business, but have no clear vision on how to do so effectivity…
And this is how it starts. That’s right, that sentence began with a conjunction. Every grammar teacher that I’ve ever had would’ve circled that in red ink and took off a few points for good measure. Painful but necessary, grammar rules exists not to stifle our desire to express ourselves, but to keep us from…
With the rise of artificial intelligence and AI chatbots, it is so tempting to ask ChatGPT to “Write a blog on the best marketing tools of 2025.” It can churn out an acceptable blog in under 15 seconds, making it easy for marketers to produce a large volume of content. However, chances are that a…
Attending conferences can be exciting. Just being around hundreds of like-minded individuals sharing ideas and aspiring for greater recharges our batteries and offers the promise of fresh perspectives on what seems like age old problems. But conferences are an investment – in time and money. Yet year after year, many of us make the sacrifice. We’re…
“Entrepreneurs aren’t ordinary people,” said Eric Schurenberg, President and Editor in Chief of Inc. Magazine, to a crowd of expectant entrepreneurs hoping to unlock the door to the kingdom of entrepreneurial success. Coined “America’s hardest-working event for serious business owners,” GROWCO 2015, an Inc. event, brought out some of the most innovative minds in business…
Just being on social media isn’t enough. While it only takes a couple minutes to set up an account, it takes months to build up a credible presence. And it’s tempting to want to be everywhere because everyone else seems to be. It appears that peer pressure doesn’t end when we leave grade school. It’s…
By now, you know that being in business is all about knowing your numbers. How many sales you need to turn a profit. Or how many people you need to hire to cover the workload. You can’t afford to guess because you know that the success or failure of your business depends on getting the…
We love to talk about our businesses. Give us thirty seconds and we can rattle off all the products and services we offer, when and where we offer them, and in what shapes and sizes they come in. While this may make you the envy of your friends, it does little to earn you the…