“I spend about $200 a week on Facebook advertising,” my new client admits sheepishly. And how much business do you think she’s ever gotten from it? None. This is often the case for many small businesses who know they need to market their business, but have no clear vision on how to do so effectivity…
And this is how it starts. That’s right, that sentence began with a conjunction. Every grammar teacher that I’ve ever had would’ve circled that in red ink and took off a few points for good measure. Painful but necessary, grammar rules exists not to stifle our desire to express ourselves, but to keep us from…
“Your business doesn’t need more content, it needs better content,” says Ann Handley, Chief Content Officer at MarketingProfs. For small businesses, this sounds like really good news. It’s hard enough to come up with what we have much less churn out more. But I sense a catch here. We may not have to create more content, but…
Attending conferences can be exciting. Just being around hundreds of like-minded individuals sharing ideas and aspiring for greater recharges our batteries and offers the promise of fresh perspectives on what seems like age old problems. But conferences are an investment – in time and money. Yet year after year, many of us make the sacrifice. We’re…
“Entrepreneurs aren’t ordinary people,” said Eric Schurenberg, President and Editor in Chief of Inc. Magazine, to a crowd of expectant entrepreneurs hoping to unlock the door to the kingdom of entrepreneurial success. Coined “America’s hardest-working event for serious business owners,” GROWCO 2015, an Inc. event, brought out some of the most innovative minds in business…
Just being on social media isn’t enough. While it only takes a couple minutes to set up an account, it takes months to build up a credible presence. And it’s tempting to want to be everywhere because everyone else seems to be. It appears that peer pressure doesn’t end when we leave grade school. It’s…
By now, you know that being in business is all about knowing your numbers. How many sales you need to turn a profit. Or how many people you need to hire to cover the workload. You can’t afford to guess because you know that the success or failure of your business depends on getting the…
We love to talk about our businesses. Give us thirty seconds and we can rattle off all the products and services we offer, when and where we offer them, and in what shapes and sizes they come in. While this may make you the envy of your friends, it does little to earn you the…
George Washington Carver once said, “Where there is no vision, there is no hope.” As business owners, all of us have a vision; an idea of what we want to accomplish in and through our businesses. But as inspiring as having a vision is, where it falters is in failed execution. In the book of Habakkuk, the…
“Should I be on Facebook?” As a small business owner trying to make a name for yourself, it’s a no brainer, right? Of course you should. So you set up your Page and start posting. But oddly enough, not much is happening. You get a few “likes” here and there, but not the big numbers you expected. Frustrated,…
The ball has dropped, the corks have popped, and a new year is upon us. Just as celebratory confetti has cleared the streets of Times Square, 2014 has graciously bowed out, leaving 2015 to take center stage. And for small business owners like you and me, you probably have a list of things you’re going…
Ready or not, 2014 is packing its bags, making room for the hustle and bustle of a new year. With 2015 just three weeks away (seriously?), you’re probably scrambling to do what’s expected of you this season – send out holiday wishes. And chances are, you’re going to do what you’ve seen done before. Like…