Image of Black Business Boom CEO, Danielle McGee: National Black Business Boom - Equity in Supplier Diversity
| | | | |

Black Business Month: Equity in Procurement 

ByBethany Anderson

In honor of Black Business Month, Jacqueline Hayes, founder & chief marketing strategist of Crayons & Marketers, sits down with Danielle McGee, the CEO and founder behind Black Business Boom, for a compelling discussion on equity in supplier diversity.  Danielle is an unwavering activist and advocate for Black entrepreneurship. Through her platform Black Business Boom,…

DIverse group of smiling college students
| | | | | | | | |

How Inclusive Enrollment Marketing Can Help Schools Attract Diverse Students Post SCOTUS Ruling  

ByBethany Anderson

The recent Supreme Court ruling ending affirmative action in college admissions sent shockwaves through the landscape of higher education. Colleges and universities are charting a new path to bringing diversity to their campuses. It’s important to note, however, that while this unprecedented action curbs race-conscious admissions, it in no way should handcuff efforts to adopt…

The Benefits of Website Accessibility for CX and Risk Mitigation
| | | |

The Benefits of Website Accessibility for CX and Risk Mitigation

ByCrayons & Marketers

When organizations think about diversity and inclusion from a marketing perspective, that often boils down to ensuring that members of the four primary ethnic and racial groups – African American, Asian American, Hispanic, and non-Hispanic White – are represented in collateral pieces, on websites, and so on. Inclusive marketing is more nuanced than that, and…