One of the best ways to grow your email list and generate qualified leads for your business is to create content that appeals to a particular audience but isn’t readily available to them. The intent is not to shut them out, but to cultivate an engaged audience willing to exchange something valuable to them, like…
Social media is both a blessing and a curse for a variety of reasons. One major pro is that social media is a rapid way for brands to interact with millions of target customers. However, one wrong business move on social media can spread like wildfire, becoming impossible to retract or correct. Given the fast-paced,…
We are excited to be one of the 55 entrepreneurial experts sharing a few tips on the best organic marketing strategies any small business can use to help boost marketing ROI. Check out No. 29! Read Experts Weigh In: What’s Your Best Organic Marketing Strategy? Written by: Deborah Sweeney
Search engines, like Google, have evolved over the last few years with the goal of delivering the best possible experience for users. New algorithms have risen the bar for websites hoping to rank and issued tough penalties for sites trying to get over. The result is a highly competitive space in which keywords aren’t the…
Aspiring college graduates will soon be walking across the stage and accepting their long-awaited degrees. As tassels turn from right to left, these newly minted alumni will either begin their job search or embark upon a new career. Having grown up in the age of social media, these young 20-somethings are well connected and wield…
Sometimes social media strategy feels a little like your wardrobe. You find yourself knee deep in old methodologies and tactics that no longer fit or have gone out of style. Never have those changes been more evident than in recent updates to search engine algorithms committed to delivering the most relevant content to users and…
For the past 30 days, my email has been inundated with subject lines littered with police car revolving light emojis alerting me to the “hottest marketing trends” coming down the pike in 2018. As a marketer, I understand the urgency as I, too, see trends on the horizon that will impact our client’s ability to…
Your business website is one of the best tools to connect you with prospective buyers. Often, they will make decisions about your business based on what they see there. Because of that, business owners invest heavily in website design in hopes that they’ll make the best impression possible to lure buyers. Surprisingly, despite such an…
For many small businesses, whether or not they should be on social media isn’t the question. It’s figuring out which social media networks make sense for them to be on and what to do when they get there. And it’s a puzzle worth solving. The average person will spend nearly two hours a day on…
As small business owners, we all dream of a place where we don’t have to guess what people want or like to do. In this place, we have a 360-view of their favorite places to eat, drink, and play. We are invited into conversations among friends about pressures and pain points, brand fails, and unicorns….
The average person will spend nearly two hours a day on social media which adds up to a little over 5 years spent over a lifetime. And these times are expected to increase as social media networks become smarter and work harder to deliver experiences that consumers want to be a part of. For small…
The success of any marketing strategy is at the mercy of how well you understand the data it produces. Identifying and understanding the metrics relevant to your chosen marketing vehicle could be the difference between overspending on tactics that are ineffective or spending just the right amount and seeing a good return. Â For brands looking…