Three SBA small business award winners
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Three Middle Tennessee Businesses Honored at Kickoff for National Small Business Week

NASHVILLE, April 23, 2024 – The U.S. Small Business Administration (SBA) Tennessee District Office today honored three Middle Tennessee Businesses for their commitment to excellence, entrepreneurship, and community engagement in the spirit of National Small Business Week. The celebration was hosted by the Tennessee Small Business Development Center in Nashville at the Avon Williams campus…

A diverse group of five individuals are gathered outdoors, engrossed in a lively discussion. They are holding and reviewing papers, with one woman in an orange jacket taking notes using a pen. The group appears cheerful and engaged, sharing a moment of collaboration and camaraderie amidst a city backdrop with trees in bloom.
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How to Grow and Sustain a Diverse Donor Base: A Quick Guide for Non-Profits 

Nonprofit organizations are tirelessly working to expand their reach and build support from new audiences. This need is becoming increasingly urgent as U.S. demographics change. By 2050, the population will reach a multicultural majority, with people of color comprising more than 50%. As a result, focusing on inclusive fundraising strategies to reach new donor communities…

using social good to hire top talent
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It’s Not All About Money: How Social Good Can Help You Hire Top Talent

The tables have turned a little bit. During the hiring process, job candidates are usually the ones on the hot seat being drilled about everything from work experience to social media use. But companies today are starting to feel the burn themselves as more and more qualified job candidates shun conformity in favor of finding…

cause marketing for business
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[Guest Post] Courting The Right Cause: How To Establish A Mutually-Beneficial Partnership

  Establishing a relationship with a charitable organization often leads to multiple benefits for businesses. From boosting employee morale to added marketing exposure through cross-promotions, a mutually beneficial relationship between a company and a non-profit can lead to more than the rewarding feeling of helping others in need. Because cause marketing is the core of…

Mission Driven Marketing for small business
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What The Big Payback Teaches Us About Mission Driven Marketing

This past Tuesday, 770 area nonprofits in Middle Tennessee received a big hug from the city of Nashville and surrounding areas. The Big Payback, an initiative of The Community Foundation of Middle Tennessee, hosted a 24-hour marathon for the sole purpose of raising much needed funds to support the good work done by various programs…

Take Control of Your Online Reputation…Before They Do!
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Take Control of Your Online Reputation…Before They Do!

Warren Buffet once said that it takes twenty years to build a reputation and about five minutes to ruin it. And never has that been more true than now. In recent years, the popularity of social media and online review sites has skyrocketed. Consumers are looking to one another online to determine the quality and…