pregnant women inclusive advertising
| | | | |

Why Are Advertisers Afraid of the Baby Bump? The Underrepresentation of Pregnant Women in Advertising

ByJacqueline Hayes

Ever notice how rarely you see pregnant women in ads? That’s odd, considering women control or significantly influence most purchasing decisions, impacting everything from groceries and electronics to cars and vacations. Yet, despite women’s undeniable buying power, pregnant women remain largely absent from mainstream marketing campaigns except for the obvious niches like diapers and maternity…

3 Proven Marketing Tips to Reach and Engage Women Consumers 
| | | |

3 Proven Marketing Tips to Reach and Engage Women Consumers 

ByBethany Anderson

Women consumers will account for 75% of discretionary global spending by 2028, making them one of the most influential consumer segments in the world. As the primary decision-makers for household purchases and with increasing economic power, women are transforming the marketplace and shaping the future of industries. Marketers who want to effectively engage with this…