3 Seconds is ALL You Get… Sending the Right Message
Ok, so maybe not literally 3 seconds, but it’s close. Your customers or potentials are bombarded with thousands of messages everyday and let’s face it, they’re overwhelmed. Today’s information sharing age is rigorous and shows no signs of slowing. Forget about reading, people are glancing at things and you only have seconds to make a good impression…to send the right message.
So, when it’s your turn in front of the masses, let’s say your webpage or article pulls up in a Google search, there are a few things to keep in mind that may help turn a click into a client…
1. Trade places with your audience. Everything you create for your business, your brand, sends a message. From the logo to the content, your brand message should be designed to tell your story in a way that highlights your abilities and plays to your audience. Take the time to look at your message from their perspective and perhaps you may find that the problem isn’t a lack of interest but a confusion over what it is you do and your ability to solve their problem. Ask for feedback from them or others you trust and focus on creating customer centric messages that will resonate with them.
2. Keep it easy peasy. Keep your message simple and natural. If they have to ask you to explain it, you’re talking over them and it’s not going to work. Your primary goal is to put people at ease, so they don’t feel like their being sold to. People buy from those they relate with, and using familiar words is a good way to start the conversation.
3. Write good stuff. A big part of the message you send will center around the content you create. Whether you’re blogging, working the social media circuit, or updating your landing pages, useful information delivered in a consistent manner in the right places sends all the right messages to your audience and they will look to you for answers.
Ultimately, when developing your brand’s message, a good place to start is, ironically, at the end. You have to know where you want to go before you start the car, right? So keeping your end goal in mind as you work through the process of creating the right message for your audience will help you determine the actions needed to get you where you want to go.
