Why Hire A Digital Marketing Agency to Run Your Marketing Campaigns

The past two years have stretched many small businesses to the brink. Store closures, layoffs, and uncertainty coupled with COVID concerns made doing small business even harder. But small businesses have, once again, proven resilient, taking on new ways of doing business to continue meeting the needs of their clients while re-imagining how their teams worked.  

While many lessons were learned from those experiences over the last 24 months, the importance of staying visible became abundantly clear. Marketing moved up the priority list for businesses battling their way back. Funds were sought and allocated to marketing campaigns to get the word out about store re-openings, new products and services, and recent hires. Yet, several companies found themselves facing the challenge of rebuilding their businesses in the new normal marketplace while trying to market to it.

That’s when partnering with a qualified digital marketing agency moves from being an expense on your balance sheet to an investment in the longevity of your firm. Here’s why.

Better Performance Results

Digital advertising, like social media ads, soared during the pandemic. Brands capitalized on consumers’ increased media consumption amid stay-at-home orders, dropping ads in social feeds and pre-rolls. But as the saying goes, “not all campaigns are created equal.” We would add that a neglected campaign is not a profitable campaign.

Whether you are creating a search marketing or a social media campaign, the are various formats to choose from. There are also different buttons to click and questions to answer that can impact if a campaign gets approved to run or is sidelined by rules and regulations.

You benefit from working with a marketing partner that understands your business goals and the digital backend. They can ensure goals are met while staying in bounds. This results in a higher return on your investment and month-over-month performance improvements.

Proactive Monitoring

A common mistake small businesses make when creating digital campaigns is setting it and forgetting it. Not so fast. It’s not that easy. Managing digital advertising campaigns for maximum effectiveness often involves daily monitoring, which allows adjustments to be made as needed.

Not sure what those adjustments could be? Consider this. A social media campaign that was performing well suddenly sees a drop in traffic. This could be for a number of reasons. Your audience could have gotten smaller as more consumers opt-in to iOS privacy protection. Or, the ad creative could be suffering from fatigue. A new competitor in your market could be outbidding you. Or it could be a combination of all these and many other variables. Working with an experienced digital agency enables you to proactively make adjustments so you can maximize your ad budget and see better results.

Regulations

Technology companies have made extensive changes to their platforms over the last couple of years, and their still changing. Google is phasing out third-party cookies and social media companies have tightened their rules on targeting and content integrity. Keeping up with the changes while managing your business is a lot, and it’s unnecessary. 

Working with a marketing partner with certified digital marketers on staff ensures your campaigns are created and managed by professionals required to maintain continuing education hours and testing to stay certified. In other words, they know their stuff and will use it for your benefit.

So, are you ready to partner? Let’s talk.