Social Media School for Business Series Returns for Small Businesses
We’re excited to announce that we’ll be teaching the Social Media School for Business Series at Pathway Women’s Business Center during the month of August starting on August 9th. These interactive two-hour sessions will move beyond listing the popular social media platforms to explaining the business benefits of each platform and how they can add value to your business marketing strategy. We’ll conclude the series with a hands-on lab giving you an opportunity to put into practice the lessons you’ve learned.
So, sign up today for all four sessions. Learn the business benefits of social media for your small business and which social tools to use to help elevate your business profile, build an online community, and grow your business.
Class Schedule
Session 1: Overview – August 9th, 6 pm – 8 pm
During this session, participants will learn how to look at social media through a business lens and discuss the pros and cons of using this tool to market their business. Participants will be asked to share their current experiences with social media and articulate what they hope to accomplish by taking this course. Workbooks will be issued to all participants for use throughout the course.
Session 2: The Platforms + What to Use, August 16th, 6 pm – 8 pm
During this session, participants will learn about the top 10 social media platforms for business, including the audiences found and types of content published on each platform. Participants will also be advised on how to manage multiple social media profiles to improve productivity.
Session 3: The Plan + The Impacts, August 23rd, 6 pm – 8 pm
During this session, participants will develop a one-page social media plan for their business and define basic metrics to track to help determine campaign effectiveness. Participants will also be introduced to social media marketing compliance and its impact on marketing strategy.
Session 4: Hands-On Lab, August 30th, 4 pm – 6pm
Concluding the Social Media for Business Series, participants will set up at least one social media account for their business or update existing social media assets they already own. Participants should bring any branding they have, such as company logo, headshots, or avatars.
