Humanize your brand with better content
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Speak Human, Write Better Content By Just Being You

“Your business doesn’t need more content, it needs better content,” says Ann Handley, Chief Content Officer at MarketingProfs.  For small businesses, this sounds like really good news. It’s hard enough to come up with what we have much less churn out more. But I sense a catch here. We may not have to create more content, but…

tips on sustaining your brand on social media
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Surviving Social, 3 Must Haves To Sustain Your Brand On Social Media

Just being on social media isn’t enough. While it only takes a couple minutes to set up an account, it takes months to build up a credible presence. And it’s tempting to want to be everywhere because everyone else seems to be. It appears that peer pressure doesn’t end when we leave grade school. It’s…

Cheap vs. Affordable: How Positioning Impacts Customer Perception of Your Brand
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Cheap vs. Affordable: How Positioning Impacts Customer Perception of Your Brand

At first glance, the words cheap and affordable seem to mean the same thing – low price. But in your customer’s mind, cheap can also translate to low quality. Messaging is just as important as selling your products and services. So, considering how word choice or “positioning” affect customer perception is critical to gaining buy-in and cultivating brand loyalty….