With the rise of artificial intelligence and AI chatbots, it is so tempting to ask ChatGPT to “Write a blog on the best marketing tools of 2025.” It can churn out an acceptable blog in under 15 seconds, making it easy for marketers to produce a large volume of content. However, chances are that a…
Just being on social media isn’t enough. While it only takes a couple minutes to set up an account, it takes months to build up a credible presence. And it’s tempting to want to be everywhere because everyone else seems to be. It appears that peer pressure doesn’t end when we leave grade school. It’s…
At first glance, the words cheap and affordable seem to mean the same thing – low price. But in your customer’s mind, cheap can also translate to low quality. Messaging is just as important as selling your products and services. So, considering how word choice or “positioning” affect customer perception is critical to gaining buy-in and cultivating brand loyalty….