Creating a “compelling brand narrative” sure sounds good, but isn’t quite as easy to do as it sounds. It’s not that you don’t have a story. Every brand has one. And that story should show up in every aspect of your business, from your logo design to product packaging. Website copy to social media content….
Newsflash: Your ‘About Us’ page on your website isn’t really about you. No, I’m being serious. I know what you’re thinking: “How can that be true? After all, the name of the page says that it is, you know, about us.” I get it. When we put together an About page that only details historical…
Just being on social media isn’t enough. While it only takes a couple minutes to set up an account, it takes months to build up a credible presence. And it’s tempting to want to be everywhere because everyone else seems to be. It appears that peer pressure doesn’t end when we leave grade school. It’s…